Jun 14, 2022
In Parenting Forum
Watch the full episode. "This is our first pandemic, we have no idea." If you are unsure right now, know that you are not alone. On Live with Search Engine Land on Industry Email List Wednesday, veteran search marketers Brad Geddes, co-founder of AdAlysis, Michelle Morgan, director of customer service at Clix Marketing, and Matt Van Wagner, president of Find Me Industry Email List Faster shared what B2B advertisers see, how they manage campaigns, and what the “new normal” will look like when the pandemic ends. "This is our first pandemic, we have no idea what's going to happen, But we've tried to be as conservative as possible so that we have budget and cash available when things pick up," said VanWagner. “Based on the industry, we've seen direct traffic drop by half, organic traffic drop by two-thirds – demand is Industry Email List down. We are at the Industry Email List bottom of the funnel. We are not interested in the top of the funnel at this time. » Spending reductions on lower demand. For its industrial B2B customers, Van Wagner said they are looking at things week by week, especially from a supply chain perspective. "We want to make sure we don't sell beyond their capacity," he said. The first week of March 15, traffic decreased. Once people settled into their homes, they started to see an increase in traffic. “We have reduced spending Industry Email List in most places, but we are maintaining the middle of the road campaigns. Not seeing the need for messaging around the coronavirus for the most part. Some cases where it makes sense to flag 'antimicrobial' or 'disinfectant', but subtle changes. Geddes said he's seen between 20% and 30% of B2B customers cut Industry Email List spending or pause campaigns. On the positive. “The good trends we're seeing,” Geddes said, are shorter sales cycles.