For Philips, products and services are of great importance to its reputation. However, these should not be predominant within the content. That is why they share stories from within the company about the people, values, possibilities and innovation. With these kinds of stories you show what you have to offer as an employer and what you mean to the world. In it, a human and simple approach beats business and complex content. By strengthening your reputation in this way, you can also make your company more attractive to new employees in the current war for talent . Also read: Reusing your content:
The first tip from the session that I would like to share with you is: work with fixed formats. This allows you to keep an overview of which topics you post, it is easier to plan content and you create recognisability (ie: trust!) with your target group. Another good Fax Number List learning is that you can tell one story from multiple perspectives. You can recycle your content , as it were . Share the same message in a different guise on different channels that match your perspective. On to an even stronger reputation! Speaker of Philips at Content Conference 2022. Photographer:
Increase diversity within your organization The content you post also affects your image and reputation, which in turn affects the people who come to your organization. Companies with a lot of diversity in the workplace are more creative, understand developments in the market better and often have higher turnover. Moreover, employees are more satisfied and loyal and a diverse company culture improves your reputation. More than enough reasons to increase diversity, right?